Dubie Bacino

Brand Strategy | Social Media Promotion | Content Marketing | Influencer Outreach | Community Development | Engagement Initiatives | Growth Hacking

Dubie's bio

- Paulo Coelho (Author, 150 million books in over 150 countries)
My background is in blogging and web development, but in 2006 I started investing more of my time in growing social media reach and influence. I spent time on each social network learning how it works, but in the end opted for Google+ as I found it most difficult “to hack”. My personal profile on Google+ now has more than 420 Million views. I believe that this is due to the fact that besides posting beautiful photos, which is something everyone likes to see, I also manage very big and active communities there.
My specialty is in setting up new brands online and helping them grow exponentially by building their online communities with the goal of making them self-sustaining. I do this by focusing on their target audience and reaching out to key influencers in their niche. Depending on the project potential and resources available, I aim to base my social strategy on content marketing and engagement initiatives.
Social Media is all about team work, so I usually coordinate remote teams of people who are distributed around the world. I have long-term relationships with social influencers in different niches and in different areas of social media marketing. With their help I can spread the word about any project in record time and increase exposure for any promotional initiative.
Having had the privilege to grow up all over the world and live in many different countries and continents, I've been able to develop a huge global network of real friends and associates, which can be an asset to any globally oriented project. I am fluent in English, Spanish, Serbo-Croatian, and can hold a conversation in Russian, Greek and Arabic.

Current Experience

Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned.

08 / 2010 Current

FriendFiler

Founder | Social Media Strategist | Branding Expert | Community Developer

02 / 2016 Current

My Octane

Director of Social Marketing and Brand Communications

2014 Current

Touchpoint Entertainment, Inc.

EVP Social Media

08 / 2008 Current

Top10Tag.Com

Blogger I Project Developer | Brand Manager

08 / 2007 08 / 2008

Time Out Belgrade

Editor in Chief

11 / 2001 08 / 2007

Home In Barcelona

Founder

07 / 1999 11 / 2001

Sant Jordi Asociados S.L.

Literary Agent for Paulo Coelho

11 / 1993 05 / 1998

AlbaGreka Books

Founder I Project Developer I Creative Director I Author

08 / 1991 09 / 1993

Unibros Group

Commodities Manager

08 / 2010 Current

FriendFiler

Founder | Social Media Strategist | Branding Expert | Community Developer

BRAND IDENTITY AND DEVELOPMENT Branding is a particular way of doing things that starts with the simple act of presenting yourself, or your
business, but ends with an increase in perceived value; which ultimately leads to an increase in profit. I can
help you with: # Brand Consulting, evaluation of brand equity, including awareness, attitude, image, preference and
satisfaction online. Creation of a marketing plan & brand strategy development. # Brand Implementation and Trending, increasing brand awareness via Social Media channels. # Fan Base Creation, identifying target audience, community development and online engagement. # SEO, web site traffic growth, web site UI and advertising revenue. # Affiliate Marketing, strategic selection of suitable programs and their employment. SOCIAL MEDIA
I am Internet Start Ups specialist, I create programs for Artists, Non Profits, small businesses and
entrepreneurs to help them get more traffic, leads and sales with social media marketing. I specialize in
increasing engagement and turning fans into buyers. I guarantee I can help you: # Attract, engage and monetize new customers or fans. Increase online traffic, increase the lead volume,
reduce the cost per lead, increase viral marketing. # Build a loyal online community which will be able to sustain itself and ensure maximum social media
support. # Better understand how to build and increase your Social Influence # Achieve & exceed existing business, marketing & sales goals # Stand out among the sea of competition and noise on Social Media # Strategically leverage your engagement and results with: Facebook, Twitter, Google+, Pinterest, YouTube,
Klout, Kred, and more. # Oversee global migration of all communication platforms to unified brand lifestyle image including
advertising, collateral, logo, email and photography. Communicate significant strategic change with owners,
agents, vendors, brand extensions and developers.

02 / 2016 Current

My Octane

Director of Social Marketing and Brand Communications

# In depth research of automotive niche, identification and evaluation of competitors and influencers,
keywords, most suitable social platforms and marketing channels. # Research and identification of relevant online communities and target audience. # Creation of brand voice, social presence and content strategy. # Community development and growth hacking. Establishing relationships with key influencers and incentivising them to help create anticipation for the upcoming show. # Working closely with the production team to design social media teasers and content for tactical
engagement initiatives in pre-launch phase aimed at increasing exposure and buzz for the show. # Creation and execution of strategic promotional campaigns custom designed for each episode.

2014 Current

Touchpoint Entertainment, Inc.

EVP Social Media

# Brand identity development: from defining the brand name to creating a clean-cut visual brand design. # Creation of online presence, brand Implementation and trending, increasing brand awareness via Social
Media channels. # Community development - building a loyal online community which will be able to sustain itself and ensure
maximum social media support. # Growing Fan base - identifying target audience and converting them into buyers through online
engagement, social contests and various rewards incentives programs. # Creation of a marketing plan & brand strategy development, including awareness, attitude, image, preference and satisfaction online. # Strategically leverage social engagement and results with: Facebook, Twitter, YouTube, Google+,
Instagram, and more. # Employ best SEO practices to ensure constant and gradual web site traffic growth, web site UI and
advertising revenue. # Introduce Affiliate Marketing, strategic selection of suitable programs and their employment. # Organisation and coordinatation of Social Media campaigns during all major events. # Overseeing global migration of all communication platforms to unified brand lifestyle image including
advertising, collateral, logo, email and photography. Communicating significant strategic change with
owners and developers.

08 / 2008 Current

Top10Tag.Com

Blogger I Project Developer | Brand Manager

# Project Developer, Brand Manager, creator of business plan, brand identity and content strategy. # Blogger, responsible for editing and content writing. Skilled in creating SEO optimized content. # SEO, web site traffic growth, web site UI and advertising revenue. # Social Media Promotion, developed brand awareness and online community across different social media
platforms. # Affiliate Marketing, in charge of setup and execution of suitable affiliate marketing campaigns for the site.

08 / 2007 08 / 2008

Time Out Belgrade

Editor in Chief

# Project Developer and Chief Executive responsible for content selection and execution. # In charge of a staff of more than 50 amazing people who produce the weekly magazine Time Out Belgrade. # A hands-on editor, I was responsible for coordinating various sub-editorials and managing day to day
operations. I worked closely with the features to develop stories and packages, with the art director to craft
cover concepts, and with all of our section editors to plot the editorial direction of our publications, on all
platforms. # My management philosophy is to hire great people, develop with them a clear strategy, and then let them
execute it and rack up great wins as a team.

11 / 2001 08 / 2007

Home In Barcelona

Founder

# Brand Development, including business plan, brand identity and strategy development. # Online Presence, content creation, SEO, web site traffic growth, web site UI and advertising revenue. # Social Media Promotion, developed brand awareness and online community across different social media
platforms. # Online Marketing on industry related portals. # Affiliate Marketing, in charge of setup and execution of suitable affiliate marketing campaigns for the site. # In charge of reservations and organization of bookings for vacation rental properties. # Responsible for website maintenance and internet promotion. # Responsibilities also include new property acquisition and contract execution. # Coordination of housekeeping and maintenance and customer relations (guest check-ins).

07 / 1999 11 / 2001

Sant Jordi Asociados S.L.

Literary Agent for Paulo Coelho

# Foreign Rights, new contracts acquisition. # Publisher Relations, responsible for ensuring author standards by assisting publishers in creation of
promotional materials and successful execution of book launching campaigns in different markets. # Fan Base Maintenance, including online community development and social media content creation.

11 / 1993 05 / 1998

AlbaGreka Books

Founder I Project Developer I Creative Director I Author

# Project Founder, in charge of business plan creation, brand identity and marketing strategy development. # Author of 17 children's books, endorsed by UNICEF. # Publishing Editor, responsible for hiring and coordination of writers and translators. # Art Director, working closely with a team of illustrators in the creation of children's books. # Development Manager, coordinating a team of software architects in program design and functionality, to
create the software for personalized books.

08 / 1991 09 / 1993

Unibros Group

Commodities Manager

# Executive in charge of Commodities Department and responsible for coordinating a remote team of 5
people in the Asian branch of the company. # Responsible for market research and selection of commodities for trading between Chinese and Russian
clients. # In charge of new supplier acquisition and contract execution.

Education

See where I spent time studying and gained early knowledge to prepare for my professional life.

09 / 2001 09 / 2003

UPF Barcelona School of Management

Strategic Communication and Public Relations

Master of Science (MSc)

1989 1992

University of Belgrade

English Language and Literature, General

Bachelor of Arts (BA)

1988 1989

Dawn Cragg College

Make Up and Special Effects for TV, Film & Theatre

Diploma

1987 1988

Americanos College

Tourism and Hotel Management

Diploma

1982 1987

Cairo American College

Skills

A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.

Digital Marketing

Community Management

Blogger

Lyricist

Branding & Identity

Online Publishing

Brand Developement

Social Media Consulting

Email Marketing

SEO

Community Engagement

Social Media Advertising

Social Media Marketing

Content Management

Social Media

Trending

Brand Development

Publishing

Start-up Consulting

Content Development

Web Marketing

SMO

Digital Media

Published Author

Wordpress

Online Advertising

Creative Writing

Community Development

Brand Implementation

Brand Management

Content Strategy

Brand Awareness

Personal Branding

Facebook

Brand Architecture

Corporate Branding

Editing

Social Networking

Blogging

Internet Entrepreneur

Start-ups

Public Relations

Journalism

Online Marketing

Market Research

Social Media Strategist

Social Media Integration

Brand Loyalty

Internet Trends

Trend Analysis

Projects

Take a look at some of the projects I’ve started or been a part of during the course of my career.

Space2Earth

Space2Earth is a newcomer in the satellite industry with the goal of providing satellite communications at one global breakthrough price, using optimised existing and proven technology.

Source

Mobile App Giving You The Best of Everything In Your World. Source helps you find where you belong, and makes your current location more accessible, opening you up to more possibilities for the most enjoyable experiences in any given moment.

Market Ambassadors

Market Ambassadors tailors unique shopping experiences in cities across Europe. By merging and shaping private and public authority initiatives Market Ambassadors aims to create memorable events that raise the profile and customer awareness of each market.

Nonplace Records

Nonplace is an Indie record label specialising in the fields of Electronica, Dub and Jazz. Established in 2000 by Bernd Friedmann, a German musician and producer, primarily for his solo work and collaborations with other artists.

Aleksa Jelic

Popular Serbian pop singer and dancer.

Moonipulations

Online resource for all Moon lovers, focusing on creative moon photography and digital art.

VIP Kids Books

Educational personalized books for children.

MyOctane

Reality Motoring Show focusing on auto racing, car stunts, vintage and classic cars, precision driving, drifting, car reviews. MyOctane started out as a pilot show for CNBC Africa, but turned into a pilot series that is breaking all the rules MyOctane is a journey, an intimate exploration in a love affair with cars.

Space2Earth

Space2Earth is a Satellite operator targeting different regions of the world underserved by existing operators and capacity. The goal is to offer the necessary price allowing developing countries a price parity with developed countries and thus rapidly increasing broadband penetration.

NonPlace

Launched in 2000 by Burnt Friedman, the label Nonplace has had 36 releases to date.It is characterized by a series of collaborative projects published under Flanger, The Embassadors, Jaki Liebezeit, Root70, Mark Ernestus, David Sylvian and Shackleton and many others.

Source

By seamlessly and effortlessly connecting your ratings to the ratings of people who think like you, Source helps you find where you belong, and makes your current location more accessible, opening you up to more possibilities for the most enjoyable experiences in any given moment.

Touchpoint Entertainment

Touchpoint Entertainment builds passionate and trusted relationships with brands, fans and clients while delivering Content, Communities and Commerce with LIVE Entertainment and more delivered anytime, anywhere on any digital or Internet connected device.

Market Ambassadors

Market Ambassadors tailor unique shopping experiences in cities across Europe. By merging and shaping private and public authority initiatives, memorable events are created that raise the profile and customer awareness of each market, creating social value in every city.

AlbaGreka Books

Personalized childrens books especially designed and created for educational purposes. An original concept that makes it possible for any child to be the main character of his or her own book. Socially responsible project endorsed by UNICEF.

Space2Earth

Space2Earth is a newcomer in the satellite industry with the goal of providing satellite communications at one
global breakthrough price, using optimised existing and proven technology.

Open Link

Source

Mobile App Giving You The Best of Everything In Your World.
By seamlessly, easily and effortlessly connecting your ratings to the ratings of people who think like you,
Source helps you find where you belong, and makes your current location more accessible, opening you up
to more possibilities for the most enjoyable experiences in any given moment.

Open Link

Market Ambassadors

Market Ambassadors tailors unique shopping experiences in cities across Europe. The concept has proven
to influence commercial development and increase social value by forging cultural interchange between
different cities and their markets. By merging and shaping private and public authority initiatives Market
Ambassadors aims to create memorable events that raise the profile and customer awareness of each market.

Open Link

Nonplace Records

Indie record label run by Bernd Friedmann, a German musician and producer, and specialising in the fields of
Electronica, Dub and Jazz.

Open Link

Aleksa Jelic

Popular Serbian pop singer and dancer.

Open Link

Moonipulations

Online resource for all Moon lovers, focusing on creative moon photography and digital art.

Open Link

VIP Kids Books

Educational personalized books for children.

MyOctane

Reality Motoring Show focusing on auto racing, car stunts, vintage and classic cars, precision driving, drifting, car reviews. MyOctane started out as a pilot show for CNBC Africa, but turned into a pilot series that is breaking all the rules MyOctane is a journey, an intimate exploration in a love affair with cars.

Open Link

Space2Earth

Space2Earth is a Satellite operator targeting different regions of the world underserved by existing operators and capacity. The goal is to offer the necessary price allowing developing countries a price parity with developed countries and thus rapidly increasing broadband penetration.

Open Link

NonPlace

Launched in 2000 by Burnt Friedman, the label Nonplace has had 36 releases to date.The output is characterized by a series of collaborative projects with, or published under Flanger, The Embassadors, Jaki Liebezeit, Hayden Chisholm, Root70, Mark Ernestus, David Sylvian and Shackleton and many others.

Open Link

Source

The Best of Everything In Your World. By seamlessly, easily and effortlessly connecting your ratings to the ratings of people who think like you, Source helps you find where you belong, and makes your current location more accessible, opening you up to more possibilities for the most enjoyable experiences in any given moment.

Open Link

Touchpoint Entertainment

Touchpoint Entertainment builds passionate and trusted relationships with brands, fans and clients while delivering Content, Communities and Commerce with LIVE Entertainment and more delivered anytime, anywhere on any digital or Internet connected device.

Open Link

Market Ambassadors

Market Ambassadors tailor unique shopping experiences in cities across Europe. By merging and shaping private and public authority initiatives, memorable events are created that raise the profile and customer awareness of each market, creating social value in every city.

Open Link

AlbaGreka Books

Personalized childrens books especially designed and created for educational purposes. An original concept that makes it possible for any child to be the main character of his or her own book. Socially responsible project endorsed by UNICEF.

Open Link

Clients

I consult companies and StartUps on Branding and Social Media Strategy. Here are some of the projects on which I have worked on:

Space2Earth

Space2Earth is a newcomer in the satellite industry with the goal of providing satellite communications at one global breakthrough price, using optimised existing and proven technology.

Source

Mobile App Giving You The Best of Everything In Your World. Source helps you find where you belong, and makes your current location more accessible, opening you up to more possibilities for the most enjoyable experiences in any given moment.

Market Ambassadors

Market Ambassadors tailors unique shopping experiences in cities across Europe. By merging and shaping private and public authority initiatives Market Ambassadors aims to create memorable events that raise the profile and customer awareness of each market.

Nonplace Records

Nonplace is an Indie record label specialising in the fields of Electronica, Dub and Jazz. Established in 2000 by Bernd Friedmann, a German musician and producer, primarily for his solo work and collaborations with other artists.

Aleksa Jelic

Popular Serbian pop singer and dancer.

Moonipulations

Online resource for all Moon lovers, focusing on creative moon photography and digital art.

VIP Kids Books

Educational personalized books for children.

MyOctane

Reality Motoring Show focusing on auto racing, car stunts, vintage and classic cars, precision driving, drifting, car reviews. MyOctane started out as a pilot show for CNBC Africa, but turned into a pilot series that is breaking all the rules MyOctane is a journey, an intimate exploration in a love affair with cars.

Space2Earth

Space2Earth is a Satellite operator targeting different regions of the world underserved by existing operators and capacity. The goal is to offer the necessary price allowing developing countries a price parity with developed countries and thus rapidly increasing broadband penetration.

NonPlace

Launched in 2000 by Burnt Friedman, the label Nonplace has had 36 releases to date.It is characterized by a series of collaborative projects published under Flanger, The Embassadors, Jaki Liebezeit, Root70, Mark Ernestus, David Sylvian and Shackleton and many others.

Source

By seamlessly and effortlessly connecting your ratings to the ratings of people who think like you, Source helps you find where you belong, and makes your current location more accessible, opening you up to more possibilities for the most enjoyable experiences in any given moment.

Touchpoint Entertainment

Touchpoint Entertainment builds passionate and trusted relationships with brands, fans and clients while delivering Content, Communities and Commerce with LIVE Entertainment and more delivered anytime, anywhere on any digital or Internet connected device.

Market Ambassadors

Market Ambassadors tailor unique shopping experiences in cities across Europe. By merging and shaping private and public authority initiatives, memorable events are created that raise the profile and customer awareness of each market, creating social value in every city.

AlbaGreka Books

Personalized childrens books especially designed and created for educational purposes. An original concept that makes it possible for any child to be the main character of his or her own book. Socially responsible project endorsed by UNICEF.

Space2Earth

Space2Earth is a newcomer in the satellite industry with the goal of providing satellite communications at one
global breakthrough price, using optimised existing and proven technology.

Open Link

Source

Mobile App Giving You The Best of Everything In Your World.
By seamlessly, easily and effortlessly connecting your ratings to the ratings of people who think like you,
Source helps you find where you belong, and makes your current location more accessible, opening you up
to more possibilities for the most enjoyable experiences in any given moment.

Open Link

Market Ambassadors

Market Ambassadors tailors unique shopping experiences in cities across Europe. The concept has proven
to influence commercial development and increase social value by forging cultural interchange between
different cities and their markets. By merging and shaping private and public authority initiatives Market
Ambassadors aims to create memorable events that raise the profile and customer awareness of each market.

Open Link

Nonplace Records

Indie record label run by Bernd Friedmann, a German musician and producer, and specialising in the fields of
Electronica, Dub and Jazz.

Open Link

Aleksa Jelic

Popular Serbian pop singer and dancer.

Open Link

Moonipulations

Online resource for all Moon lovers, focusing on creative moon photography and digital art.

Open Link

VIP Kids Books

Educational personalized books for children.

MyOctane

Reality Motoring Show focusing on auto racing, car stunts, vintage and classic cars, precision driving, drifting, car reviews. MyOctane started out as a pilot show for CNBC Africa, but turned into a pilot series that is breaking all the rules MyOctane is a journey, an intimate exploration in a love affair with cars.

Open Link

Space2Earth

Space2Earth is a Satellite operator targeting different regions of the world underserved by existing operators and capacity. The goal is to offer the necessary price allowing developing countries a price parity with developed countries and thus rapidly increasing broadband penetration.

Open Link

NonPlace

Launched in 2000 by Burnt Friedman, the label Nonplace has had 36 releases to date.The output is characterized by a series of collaborative projects with, or published under Flanger, The Embassadors, Jaki Liebezeit, Hayden Chisholm, Root70, Mark Ernestus, David Sylvian and Shackleton and many others.

Open Link

Source

The Best of Everything In Your World. By seamlessly, easily and effortlessly connecting your ratings to the ratings of people who think like you, Source helps you find where you belong, and makes your current location more accessible, opening you up to more possibilities for the most enjoyable experiences in any given moment.

Open Link

Touchpoint Entertainment

Touchpoint Entertainment builds passionate and trusted relationships with brands, fans and clients while delivering Content, Communities and Commerce with LIVE Entertainment and more delivered anytime, anywhere on any digital or Internet connected device.

Open Link

Market Ambassadors

Market Ambassadors tailor unique shopping experiences in cities across Europe. By merging and shaping private and public authority initiatives, memorable events are created that raise the profile and customer awareness of each market, creating social value in every city.

Open Link

AlbaGreka Books

Personalized childrens books especially designed and created for educational purposes. An original concept that makes it possible for any child to be the main character of his or her own book. Socially responsible project endorsed by UNICEF.

Open Link

Recommendations

Hear what some of my clients and colleagues have to say about me after working together on various projects throughout my career.

Brian Holler

worked directly with Dubie at FriendFiler

It's always a pleasure to work with Dubie. She is creative, innovative, extremely knowledgeable and talented. We have learned quite a lot from one another over the years and I suspect we will continue to do so. I would highly recommend her for any of your general business or marketing needs. She is highly professional, easy to get along with, loves to think outside the box and can certainly bring the best out of you.

Geoff De Weaver

was with another company when working with Dubie at FriendFiler

Dubie Bacino is a very experienced social media and marketing professional. Dubie, has travelled and worked extensively worldwide and understands better than most, all the nuances in global campaigns and targeting influential market segments, key bloggers, etc. Dubie is first class in all technical aspects of social media marketing, reliable. She is a meticulously known to engineer a solution, that not only works, but is also infused with residual longevity. Her knowledge in social media, blogging and web design are highly recommended. Working and connecting with Dubie for telecommuting consulting opportunities is also amazing and she speaks multiple languages. Finally, Dubie is also a leading global Social Influencer and has a vast fan and follower base over Facebook, Google+, Twitter, YouTube, Kred, Klout, foursquare, etc. Dubie knows what she is talking about and is a thought leader in the field. I am honored to count her amongst those I know and admire in the business. Strongly recommend.

Bc., Dr. h.c. Zbynek Kysela III # [LION]

was with another company when working with Dubie at FriendFiler

Dubie is not only a result driven and well educated Social Media Consultant but also an inspiring perfectionist. Experienced person, has no problem to work hard when necessary. Hardworking, deadline oriented and perfectly organized. Works towards maximal customer satisfaction.

Richie Selino

CEO at Anglo-Sino Minerals Exploration Corporation

Having had the chance to work with Dubie recently for one of our start-ups, I was very impressed with her vast knowledge and deep understanding of social media dynamics. In a field that is still new and unexplored, it is refreshing to find someone who is goal oriented and effective in bringing visible results. If you need to grow your network or develop a brand, Dubie is the person who can help you.

Brian Holler

Director of Sales and Business Development

It is always a pleasure to work with Dubie. She is creative, innovative, extremely knowledgeable and talented. We have learned quite a lot from one another over the years and I suspect we will continue to do so. I would highly recommend her for any of your general business or marketing needs. She is highly professional, easy to get along with, loves to think outside the box and can certainly bring the best out of you.

Ken Danieli

Marketing Strategist & Advisor

Dubie has proven to be a great thought leader in the field of Social Media and SEO Strategy. She has a great eye for the visual arts. I have found Dubie to be helpful, positive, insightful, responsive, and collaborative. I would highly recommend working with Dubie and look forward to working with her again in the future.

Pocholo Amati

CEO for Argentina, Spain and Philippines at Amati Investments

I just met Dubie here in Barcelona. Dubie is a visionary, with impressive talent for spotting trends. She is insightful, forward thinking and most importantly, she has a way with words. All this makes her a truly exceptional blogger, one of those who give value with every single post. It's no wonder Top10Tag.Com has so quickly become one of the leading Top 10 blogs on the Internet.

Vesna Djurovic

Team Leader at SFI

Dubie is exceptional in anything she does. She has great ideas and lots of energy. She is creative, knowledgable, innovative, fun to work with, flexible in cooperation and easy to communicate with - so she is more than anyone could wish of business partner, consultant, boss or employee.

Tanja Delic

Director Unibros Holdings

Dubie was inventive problem solver and a detail-oriented manager. Good team worker and excellent people skills.

Contact

Get in touch with me if you would like to do business together, share an idea or just say hello.

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